La Familia Technology Week

Hispanics are now more than 11 percent of the total work force, but make up only 3 percent of the science and engineering work force, according to the Urban Policy Institute. LISTA is trying to change that by sharing their personal experiences of in technology and the importance of Math, science and technology to Hispanic students during La Familia Technology Week. This national awareness program, which coincides with Hispanic Heritage Month, highlights the importance of science and technology and how they can create future careers for Hispanic children. Events will take place at all of LISTA Local technology councils across the country. About La Familia Technology Week Sponsored by CCG Media, IBM

Addressing the gap in Internet usage and computer ownership between the U.S. mainstream and the many cultural groups that are Latino is both a moral imperative and good business. Latinos quickly are becoming the new "minority majority" in America. Moreover, in several cities, Latinos make up the majority of the population. In California, Latinos, African Americans, and Asian Americans together outnumber non-Latino Whites.

These demographic changes have made Latinos a major consumer group. Consumer buying-power among minorities has nearly doubled over the past decade. Latino spending alone is expected to reach $700 billion this year.

Addressing the inequalities in technology usage and ownership provides fertile ground for companies in the Digital Economy. Only 47 percent of Latino households have a computer. At the median age of 26 years, compared with 35 for the general population, Latinos are more likely to embrace technology-oriented products than are others.

For industry, an even more compelling reason to address technology and the Latino community is the changing face of the employment pool. Latinos are now more than 11 percent of the total work force. Yet, they make up less than 4 percent of the technical work force. As companies tap into previously ignored segments of the work force, issues like work force preparedness will become even more important.

La Familia Technology Week will address the Digital Divide by spotlighting events around the country that will demonstrate how technology can provide numerous opportunities for Latinos. This public awareness campaign will focus attention on technology through media campaigns, family educational programs, and local, community-based initiatives.

La Familia Technology Week will be held October 3-9, 2004, during Latino Heritage Month. La Familia Technology Week will create an environment where children, parents, teachers, and community leaders can find ideas and programs to address the Digital Divide.

To learn more about La Familia Technology Week, please visit www.lafamilianet.net